What the Russian think of this…

So incase you are not following I am in Tomsk Russia right now visiting with the other part of our little software company. Since our software is used as a solution by alot of web 2.0 companies such as this one (Though 43things is not our customer) I am trying to make the engineers play with these types of social networking sites. As I was reviewing my list of things with one of the engineers he almost fell over when he read that more than 15 thousand people wanted to drink more water. He was very puzzled as to why it was hard to drink water in the USA. Anyone got any answers for this?